About the Brand

PepsiCo India is part of a global food and beverage leader, housing some of the most iconic brands across snacks and beverages. With a diverse workforce and a strong industry presence, the brand needed its digital presence to reflect both its scale and its people-first culture.

The Challenge

PepsiCo India required a more platform-centric communication strategy, one that spoke differently to different audiences. At the time, the brand did not have a LinkedIn presence, and its communication needed clearer distinction across platforms instead of a one-size-fits-all approach. The challenge was to:

• Build a professional yet human presence on LinkedIn
• Strengthen visual storytelling on Instagram
• Tailor content formats, tone, and messaging to each platform’s audience

What We Did

We built a platform-first content strategy, treating each channel as its own ecosystem.

LinkedIn: We launched PepsiCo India’s LinkedIn presence from scratch, focusing on employee-led stories, reward & recognition, workplace culture, and other updates positioning the brand as both an employer of choice and a thought-driven organization.

Instagram: We leaned into strong visuals, trend participation, and platform-native formats, making the content more engaging, expressive, and visually driven which leaned to the platform’s strengths.

Across platforms, we:

• Divided deliverables based on audience behaviour
• Customised tone and messaging for each channel
• Experimented with formats to understand what resonated best

The Outcome

• LinkedIn grew to 50K followers within one year, establishing a strong professional community
• Instagram saw consistent follower growth, with improved visual engagement and recall
• A clearer brand voice emerged across platforms, each serving a distinct purpose
• Stronger audience connection through customised, platform-relevant communication