MICHELIN is a globally trusted name in mobility solutions and tyre innovation. In India, the brand works closely with a wide network of dealers across regions, each catering to local audiences while upholding MICHELIN’s global standards of quality and performance.
With multiple dealers spread across the country, MICHELIN India needed a streamlined, consistent communication approach, one that maintained brand uniformity while still feeling relevant at a local level.
At the same time, the brand was launching MICHELIN’s first-ever Made-in-India passenger car tyres, a milestone that required clear, impactful, and nationwide communication across channels.
We developed a centralised yet flexible communication framework that worked seamlessly across regions.