Pepsico

The Challenge

PepsiCo India required a more platform-centric communication strategy, one that spoke differently to different audiences. At the time, the brand did not have a LinkedIn presence, and its communication needed clearer distinction across platforms instead of a one-size-fits-all approach. The challenge was to:

• Build a professional yet human presence on LinkedIn
• Strengthen visual storytelling on Instagram
• Tailor content formats, tone, and messaging to each platform’s audience

What We Did

We built a platform-first content strategy, treating each channel as its own ecosystem.

LinkedIn

• Launched the page from scratch
• Focused on employee stories, culture, recognition & leadership
• Positioned the brand as an employer of choice

Instagram

• Prioritised strong visuals and trends
• Used platform-native formats for higher engagement
• Built a more expressive, visual-first feed

Across platforms, we:

• Divided deliverables based on audience behaviour
• Customised tone and messaging for each channel
• Experimented with formats to understand what resonated best

The Outcome

• LinkedIn grew to 50K followers within one year, establishing a strong professional community
• Instagram saw consistent follower growth, with improved visual engagement and recall
• Clear, distinct brand voice per platform
• Stronger audience connect through relevant storytelling